At SRAM, we know that if a technological advancement clutters the experience, it shouldn’t be called an advancement.
Because it’s a bicycle. It’s supposed to be simple. To make something elegant to the point where it removes what’s in the way... that’s advancement. That is the standard we held ourselves to while developing our first electronic shifting system; SRAM RED® eTap.
SRAM RED® eTap features race-car-inspired paddle shift logic that virtually eliminates mistaking upshifts for downshifts, while keeping shifting precise, fast, and easy. It’s a logic that is simplified for speed: right lever makes it harder, left lever makes it easier, both levers to change the front ring. Our revised ErgoFit™ controls seamlessly connect rider and machine with Reach Adjust™ to fit any hand. You’ll shift more, with less effort and spend less time doing it. Carbon ErgoBlade™ levers and large SRAM eTap paddles provide positive controls for rider input.
Get your hands on SRAM's first wireless electronic groupset. We have limited stocks in store - ready to Click&Collect or have it fitted to your bike by our mechanics.
Note: SRAM chainset required to qualify for manufacturers' warranty.